The joint venture of VMware and Salesforce.com, VMForce, was announced today via webcast hosted by Paul Maritz, president & CEO, VMware and Marc Benioff, chairman & CEO, saleforce.com.

Although much of the conjecture centered around a targeted enterprise infrastructure heavily leveraging VMware’s extensive Fortune 1000 contracts. But, the opposite was true. Here is the summary tag line:

“VMForce will revolutionize the Java development platform for the 6 million plus Java developers”

Ultimately, the announcement is focused upon a cloud based tool set for social media development communities. There is a projected market of $65 billion by 2013 in desktop virtualization. VMware’s VID solution View is getting clobbered by Citrix XenDesktop4 and VMForce is created to help Java developers?

I simply don’t get it.

For true detail on the product line, go to Spring Source website.

(Reuters April 12, 2010) — VMware and Salesforce.com, two software makers whose sales have outperformed the industry in recent years, plan to introduce a new cloud-computing product (full article).

Like many people, this little tidbit of information to cross my screen peeked my interest more than anything in recent memory.  Upon visiting the website vmforce.com, you’re presented with a simple and nondescript statement of  “VMForce is coming.  See it here live on April 27.”  It would appear we have a pending partnership between two industry heavyweights.

The concept of the “ladder of inference” was originally articulated by Chris Argyris but was brought to the mainstream in 1994 with the “5th Discipline Fieldbook” written by Peter Senge. The concept has become one of the most effective tools in understanding and explaining why we so often get into conflict and fail to get resolution. It is a logical representation of the natural process of decision making used by humans. Please excuse my butchery, but the logical flow is as such:

AbilTo LLC, a New York based private firm, has selected Bent Curve Media to perform a product evalution beta utilizing PPC (Pay Per Click) online media campaign strategies as part of its overall product development plan.

AbilTo LLC, lead by Mr. Michael B. Laskoff, provides consumer-friendly behavioral and mental health programs via webbased videoconferencing to the 26.3 million American adults suffering from mild to moderate panic, anxiety and attention deficit disorders, as well as to people experiencing traumatic life transitions, e.g., those arising from sexual identity, bereavement or other transitions. AbilTo LLC is in its early stages of business development.

Online Media Daily Magazine

Worldwide, those who think consumers are doing less exploring online had better think again. More than 113 billion searches were conducted in July worldwide, representing a 41% increase year-over-year, according to new data from comScore.Google was responsible for the vast majority of search activity, with 76.7 billion searches conducted in July, which represented a 67.5% market share.

Yahoo ranked second worldwide with 8.9 billion searches, or a 7.8% share — followed closely by Chinese search engine Baidu with 8 billion searches, or a 7% share.