The joint venture of VMware and Salesforce.com, VMForce, was announced today via webcast hosted by Paul Maritz, president & CEO, VMware and Marc Benioff, chairman & CEO, saleforce.com.

Although much of the conjecture centered around a targeted enterprise infrastructure heavily leveraging VMware’s extensive Fortune 1000 contracts. But, the opposite was true. Here is the summary tag line:

“VMForce will revolutionize the Java development platform for the 6 million plus Java developers”

Ultimately, the announcement is focused upon a cloud based tool set for social media development communities. There is a projected market of $65 billion by 2013 in desktop virtualization. VMware’s VID solution View is getting clobbered by Citrix XenDesktop4 and VMForce is created to help Java developers?

I simply don’t get it.

For true detail on the product line, go to Spring Source website.

(Reuters April 12, 2010) — VMware and Salesforce.com, two software makers whose sales have outperformed the industry in recent years, plan to introduce a new cloud-computing product (full article).

Like many people, this little tidbit of information to cross my screen peeked my interest more than anything in recent memory.  Upon visiting the website vmforce.com, you’re presented with a simple and nondescript statement of  “VMForce is coming.  See it here live on April 27.”  It would appear we have a pending partnership between two industry heavyweights.