AbilTo LLC, a New York based private firm, has selected Bent Curve Media to perform a product evalution beta utilizing PPC (Pay Per Click) online media campaign strategies as part of its overall product development plan.

AbilTo LLC, lead by Mr. Michael B. Laskoff, provides consumer-friendly behavioral and mental health programs via webbased videoconferencing to the 26.3 million American adults suffering from mild to moderate panic, anxiety and attention deficit disorders, as well as to people experiencing traumatic life transitions, e.g., those arising from sexual identity, bereavement or other transitions. AbilTo LLC is in its early stages of business development.

Situation:

Norfolk Karate Academy was in the process of ramping up for a large offline marketing campaign when the owner realized his online presence seemed to be lacking. Although the business website itself was extremely functional with many customer integration features and loaded with a great deal of rich content, the SERP listings within the three major search engines wasn’t strong.

With the domain name of www.norfolkkarate.com, it was not surprising to see their first position placement on Google for “norfolk karate”. What was surprising, however, was the absence of listing for “hampton roads karate” or “hampton roads jiu jitsu”. The broader metro area is referred to as Hampton Roads.

Situation:

The Winehouse Bar & Bistro, located in Hampton Roads, Virginia had a continuing problem with its company web presence. The problem: the website was used as nothing more than an electronic business card. It did not provide any reason for customers to read about the business or any function to give customers a reason to return to the site. In short, the website was nothing more than directions for the customers that already new about the business.

Additionally, website traffic was anemic at best garnering no more than 15-20 unique visits a day averaging less than 1 page view per visit.