Online Media Daily Magazine

Worldwide, those who think consumers are doing less exploring online had better think again. More than 113 billion searches were conducted in July worldwide, representing a 41% increase year-over-year, according to new data from comScore.Google was responsible for the vast majority of search activity, with 76.7 billion searches conducted in July, which represented a 67.5% market share.

Yahoo ranked second worldwide with 8.9 billion searches, or a 7.8% share — followed closely by Chinese search engine Baidu with 8 billion searches, or a 7% share.

Situation:

Norfolk Karate Academy was in the process of ramping up for a large offline marketing campaign when the owner realized his online presence seemed to be lacking. Although the business website itself was extremely functional with many customer integration features and loaded with a great deal of rich content, the SERP listings within the three major search engines wasn’t strong.

With the domain name of www.norfolkkarate.com, it was not surprising to see their first position placement on Google for “norfolk karate”. What was surprising, however, was the absence of listing for “hampton roads karate” or “hampton roads jiu jitsu”. The broader metro area is referred to as Hampton Roads.

Search Engine Optimization has been called everything from a business imperative to voodoo witchcraft. One thing is for sure, every internet presence better have a strategy. Otherwise, you run the risk of simply floating along a current information without direction or control.

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