The joint venture of VMware and Salesforce.com, VMForce, was announced today via webcast hosted by Paul Maritz, president & CEO, VMware and Marc Benioff, chairman & CEO, saleforce.com.

Although much of the conjecture centered around a targeted enterprise infrastructure heavily leveraging VMware’s extensive Fortune 1000 contracts. But, the opposite was true. Here is the summary tag line:

“VMForce will revolutionize the Java development platform for the 6 million plus Java developers”

Ultimately, the announcement is focused upon a cloud based tool set for social media development communities. There is a projected market of $65 billion by 2013 in desktop virtualization. VMware’s VID solution View is getting clobbered by Citrix XenDesktop4 and VMForce is created to help Java developers?

I simply don’t get it.

For true detail on the product line, go to Spring Source website.