Case Study: Dell Outlet
Posted by admin | Posted in Social Media | Posted on 24-08-2009
Tags: case study, dell, Social Media, twitter
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Dell Outlet faces a common but vexing challenge. A division of the giant made-to-order computer business, Dell Outlet carries refurbished equipment and other inventory that it needs to sell quickly. Because the division has to get the word out fast, it doesn’t have the luxury of hiring an agency and developing an ad campaign.
