Situation:

The Winehouse Bar & Bistro, located in Hampton Roads, Virginia had a continuing problem with its company web presence. The problem: the website was used as nothing more than an electronic business card. It did not provide any reason for customers to read about the business or any function to give customers a reason to return to the site. In short, the website was nothing more than directions for the customers that already new about the business.

Additionally, website traffic was anemic at best garnering no more than 15-20 unique visits a day averaging less than 1 page view per visit.